Cucina di Casa is a small deli and catering based in Den Haag, Netherlands. For its opening, the owners asked me to design a logo that could reflect the principles of their business: artisanal preparations, fresh ingredients, traditional homemade recipes. The challenge was to convey those key concepts through a versatile, recognizable, and impactful logo, which could be declined in different applications following the owners' needs. The result is a vintage-inspired logo that takes advantage of the expressiveness of the typography to communicate the concept of handmade, rustic. The payoff insertion imitates a mold or quality seal, to further reinforce the concept of craftsmanship and genuineness.
