This editorial project focused on the analysis of the streetwear clothing market and its marketing strategies. The challenge was to translate the visual language typical of this culture into the form of an editorial product. The result aims to be a synthesis of the Hypebeast movement and the high-end world of the fashion giants. On the one hand, the typography is modern, with a minimal but solid form made of contrast and impact; on the other, this same idea is carried out by intense colors, black and bright red, the grounded classic, and the wild desire. The use of the halftone, reminiscent of the raw feel of the punk culture, reflects the experimentation carried out in the personalization of streetwear products, analyzed in depth.
